Lime Primary
primary
- HEX
- #95B929
- RGB
- 149 185 41
Primary buttons, hero accents, and the preferred tint for the logo on light backgrounds.
SendHalo brand center
Brand assets & usage guidelines
Everything you need to communicate the SendHalo identity consistently—logos, typography, color tokens, and machine-readable references for design systems and marketing partners.
Tagline
Secure document intelligence
Our name
Always write the brand as SendHalo—three separate words, each capitalized. Avoid abbreviations in external communications.
Logo system
The logo pairs our spark icon with the wordmark. Always keep the lockup intact, allow breathing room equal to the icon width, and never stretch or recolor the assets outside of the approved palette.
Use the primary logo on light backgrounds. Recommended minimum size: 20 px on screen, 0.25 in in print.
Use the inverse logo when contrast on dark photography or color fields is required.
Downloads
Primary Logo (SVG)
Primary SendHalo wordmark for light backgrounds.
Download (SVG)Primary Logo (PNG)
Raster version for office documents and slide decks.
Download (PNG)Primary Logo (EPS)
Vector artwork for print production.
Download (EPS)Inverse Logo (SVG)
White mark for dark backgrounds and overlays.
Download (SVG)Inverse Logo (PNG)
Raster inverse logo for dark hero imagery.
Download (PNG)Inverse Logo (EPS)
Print-ready inverse artwork.
Download (EPS)Brand tokens (JSON)
Machine-readable palette, typography, and logo references.
Download (JSON)
Color palette
TTD Blue Sky drives recognition, while supporting colors expand usability. The values below are copy-and-paste ready for design tools and code.
Midnight Neutral
secondary
- HEX
- #242832
- RGB
- 36 40 50
Primary body text, cards on marketing surfaces, and neutral overlays.
Slate Neutral
support
- HEX
- #6C7896
- RGB
- 108 120 150
Secondary typography, icons, and subdued borders.
Coconut Light
support
- HEX
- #FAF9F7
- RGB
- 250 249 247
Dashboard backgrounds and neutral hero panels.
Alert Red
support
- HEX
- #FF0000
- RGB
- 255 0 0
Destructive actions, error states, and compliance warnings.
Typography
Font usage is mapped to roles so designers and developers know which face to apply. Load the families via Google Fonts or the files bundled with our marketing kit.
Inter
Primary UI
Interfaces, buttons, navigation, and dense data tables.
font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI";
Public Sans
Editorial
Long-form content, hero headlines, marketing copy.
font-family: "Public Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;
Do's and don'ts
Go ahead and…
- Give the logo breathing room proportional to the icon width.
- Use approved colors and fonts consistently.
- Share this page with partners and vendors instead of emailing files.
Please avoid…
- Altering, skewing, or recoloring the logo lockup.
- Implying endorsement or co-branding without written approval.
- Embedding the logo inside product names or feature icons.